SOUTH Africa’s first instant restaurant booking app took first place as the Most Innovative Tech Solution in the Food and Beverage Industry at the Cape Town Experiences Magazine Awards 2019.
The free mobile app, launched in February last year, allows users to explore more than 2000 restaurants across SA by name, area, or available tables at the last minute, for effortless bookings at the tap of a button.
Users can peruse ratings, cuisines on offer, price range, opening times and the attributes of each eatery to help them pick and book the perfect place.
Around 30 000 diners are currently using the app as a convenient solution to finding, booking and managing their restaurant reservations.
Cape Town Experiences Magazine (CTeX) Editor Lounette Loubser said this award acknowledges technology which aims to simplify, and in many cases, cut costs that make a difference in the administrative areas of the food and beverage industry.
‘CTeX and our affiliates have had the privilege to be exposed to so many great brands, businesses and individuals in the Cape that we have found were ‘undiscovered’ by the mainstream market or have not been fully acknowledged and celebrated for what they bring to the socio-economic and cultural status of our city.
‘When our panel of judges returned names for possible nomination, we
‘For this reason, it was a clear candidate for nomination in the business sector of our Media & Bis awards.’
The rest was up to points and votes.
Judges separately scored the product and service delivery, which made up 60% of the final decision.
The remaining 40% of the decision was up to the public who voted on the CTeX website.
Accepting the award,
‘It’s great to receive recognition for the eight years we’ve been working towards launching the app – hard work that we have put
‘I would like to thank all of our clients who use our reservation software, as this is what has made our app possible, and all of the consumers who are using our app and have voted for us.’
Dineplan founders Martin Rose and Greg Whitfield started the reservation software company in Cape Town in 2011, developing back-end software for restaurants to use as their electronic reservation book.
This would later enable instant bookings to diners via the Dineplan booking widget on restaurant clients’ websites.
Early last year, the company launched the consumer-based Dineplan App to enable diners to make instant or request bookings at restaurants from their mobile phones.
In September, the company went one step further and officially launched a free online booking platform for restaurants.
Branded ‘Requests by Dineplan’, restaurants can load an interactive booking widget at no charge onto their website, Facebook page and Google business listing for guests to make quick and easy booking requests online.
Today, more than 300 000 bookings are made across the South African Dineplan network every month, with 30% of these made online.
The system seats an average of 1.5 million diners per month.