Working from home has now become a forced reality for many South Africans for the time being.
At Bateleur, we have been working from home since 2012. We made the move to embrace the economic, technological and social needs of the times. The past 8 years has proven to us the tremendous benefits of working from home, as well as taught us many simple and practical lessons in how to do this effectively.
The purpose of this open letter is to share our hands-on experience and tips with South African business leaders, owners, managers and employees alike. I hope that, and indeed feel confident that you will find these insights useful. They are derived entirely from personal and practical experience rather than derived from any textbook or Google search.
This article has been written in 2 parts for ease of digesting. Part 1 is being shared today, and you will receive Part 2 tomorrow. The entire article will be available early next week.
Part 1 of the article begins with a short introduction describing the context of working from home, or working remotely as it is commonly referred to. It goes on to describe the circumstances leading to favourable conditions for Bateleur to take the decision to abandon the concept of communal offices and go “into the cloud”.
The article then goes on to detail the benefits of working remotely, especially the unexpected rewards. These include paybacks to the company, benefits to employees and advantages for customers.
Yes, there are problems associated with working remotely, and the article goes on to describe these in some detail with advice on remedies.
Part 2 of the article goes on to detail the ideal characteristics for remote workers. Getting the best out of a remote working situation implies best management practices for this scenario. The article then goes on to share 4 key tips for management practice in order to get the best out of a remote working environment.
Also in part 2 is a detailed section on principles, guidelines and tips to everybody who is working remotely. This very important advice comes from a brainstorm of our own members at Bateleur who have been working remotely for 8 years now.
The article concludes with a list of invaluable tools, mostly technology, that we have found essential to improving communication, productivity and camaraderie in the remote workplace.
I hope that you enjoy this two-part article, as well as find it useful. I welcome comments and feedback. In particular, I would value to hear about your own experiences of creating and operating remote workspaces. Enjoy!
Working from home is as old as the proverbial hills, and was more than likely the prevailing place of work for most prior to the Industrial Revolution.
Mass production, and mass retailing was the driving force that caused the global change to the practice whereby the bulk of humanity moves between their homes and places of work on a daily basis. One only needs to pause for a short moment to reflect on the enormous extra burden in respect of infrastructure, energy and time required to support this human habit.
In essence, any business that does not physically produce a product, or stock a multitude of products for retailing, is not bound by any specific location of enterprise in this day and age. What has made this possible is, of course, the Internet.
Until very recently, even businesses that did not physically produce or stock products, needed to get together in a common place of work for communication purposes. That need is now history.
Taking the thinking one step further, even in companies that do physically produce a product, or stock products for retailing, there are many departments which are exempt from the need to be present at the location of manufacture or retail. Examples are, finance, administration, marketing, training, IT, procurement, HR, legal, and the list goes on.
This means that in today’s day and age, it is quite possible for even companies who depend on central manufacturing or retailing can decentralise many of their business functions to a work from home environment.
Although retailing typically falls within the same constraints as manufacture in respect of needing a central location of operation, the past few decades have seen a tremendous migration towards online purchasing and fulfilment via delivery or consumer collection. The net effect is to consolidate retail places of work to warehousing and distribution operations, with commensurate decrease in the need for employees in a common workplace. In other words, retail consumption is moving into the home!
The Bateleur Case
In early 2012, with offices in Johannesburg North, and Cape Town, we reflected on a key set of environmental factors that were affecting our business negatively, and, another set of factors which provided us with opportunity to overcome these negatives. In summary:-
- Most employees were spending between 2 ½ and 4 hours every day commuting to and from work. Some by car, and some by public transport with as many as 4 stops and changeovers involved. Our staff reported in some instances spending up to 25% of their monthly income after deductions on getting to work and back!
In addition, many of our employees were then, and still today are, mothers with young children. This meant saying goodbye to kids at 6 AM in the morning as loved ones were delivered to a local crèche, and collecting them again at 6 PM in the evening. Naturally, this added additional expense, as well as tremendous emotional stress.
- South Africa, as well as the globe, was 3 years down the line into The Great Recession initiated by the subprime crisis which broke in 2008. Accordingly, turnover was hard-won and needed to be cherished rather than wasted on expensive office rentals and running costs.
Looking back on it now, it is extraordinary how much of our monthly sales was ploughed straight back into a landlord’s pocket, along with the various other expenses associated with having an office. These expenses naturally include things like office maintenance, cleaning and general upkeep, IT infrastructure, security infrastructure and operations, office canteen, stationery and printer consumables, switchboard rentals and call costs, water and lights, and a host of other overheads that tend to attach themselves to an office environment.
- If you recall, around about 2012 was a turning point in respect of Internet functionality. ADSL, fibre, broadband and Wi-Fi unleashed a host of very effective ways for humans to communicate and operate remotely. Cloud-based computing
became a reality, cell phones truly became smart and the digital revolution ramped up in earnest.
This technological revolution afforded opportunity for any company who trades in data and information to once and for all abandon their city offices in favour of home offices.
And this is just what we did at Bateleur.
It began with a 3 month trial period, where we “operated in the cloud”, while still in our offices. It all appeared to work, and we took the plunge. Adjustment to the new working life was swift and with some interesting surprises…
There were naysayers yes, the most common criticism of our move was,
“How could you possibly trust your staff to work without supervision?”
The answer to this question was the single biggest revelation to me personally, and possibly one of the biggest lessons I have learnt in life. The answer is,
Give people your trust, and in return they will be trustworthy!
Benefits: Unexpected Rewards
By our rather extensive and long-term experience, the benefits of working remotely, in particular at home, are usually significant, and they far outweigh the negatives. Let’s try to unpack some of these benefits.
Benefits to Company We have found the benefits to Bateleur to be innumerable and strategically advantageous.
- Massive cost reductions in both overhead and operating costs. As mentioned above, the cost of running an office is huge, and this set of fixed overheads vaporised almost overnight.
- Increased flexibility in almost all areas of business operation. Meetings became quick, often impromptu, focused and flexible. No boardrooms needed to be booked! This dramatic reduction in workplace meetings increased productivity almost immediately. Staff could be hired from anywhere on planet Earth! Cross functionality and the breaking down of compartmentalisation and “turf protection” quickly developed as a company culture.
- Increased productivity was naturally a follow-on benefit. The inordinate amount of time spent travelling, translated into more time both on family matters and more time on work matters. Without asking, automatically, staff tended to put more hours into work simply because they had more hours in hand to do so. I quickly noticed the development of a culture of task focus as opposed to clock watching. Teamwork improved dramatically. A spirit of “How can I help?” soon became evident and grew a life of its own.
- Enhanced creativity was a dramatic and unexpected benefit of abandoning the head office. Somehow, almost inexplicably, but not without reason, the organic and trustbased culture that has evolved with working remotely has had a strong spin-off in terms of innovation on a wide range of fronts within the company. This has had dramatic impact on how we work, our efficiencies and the products and services we deliver to our clients.
- Improved health, both emotionally and physically quickly became evident. Fewer sick days were reported not only because less flu was passed around amongst staff members, but because many simply elected to continue to be at their desks when they were feeling a little off. Staff morale improved, corporate politics declined, and members generally adopted a mantle of maturity and responsibility in respect of work matters.
- Retained skills was a clear and unexpected benefit. Bateleur had often suffered poaching of well-trained staff members by competitors. Since 2012 this has not occurred. Staff retention has been at an all-time high as a consequence of the trust, flexibility, improved morale and general sense of maturity that has formed the foundation of our culture since abandoning the proverbial head office.
It doesn’t require too much mental juggling to conclude that these benefits to the company, ultimately translate into significantly improved business performance.
Benefits to Employees
Benefits to employees are without a doubt life changing. At face value, one may think that employees no longer have to go to work! Nothing could be further from the truth. Given the culture of maturity, cooperation and trust discussed in the previous section, staff members lives are improved on a multitude of fronts, including these:-
- Personal and customised environments are the order of the day. No open plan offices, glass cubicles, regulation furniture, corner office power-plays, or distracting office banter and gossip. This results in more privacy, less interruptions, more time to think, less mistakes, more creativity and overall an enhanced level of productivity.
In most corporate environments, due to open plan, it is impossible for employees to make use of the wonders of dictation software. The ability to use technology to dictate dramatically increases the speed of communication as well as the creativity in report writing and copywriting.
- Skills development grew exponentially at Bateleur due to 2 major influences. Firstly, the spirit of co-operation and helpfulness leading to multi-skilling became a natural culture. Secondly, members were encouraged to identify opportunity for skills improvement, seek out online courses, and complete these courses during the course of their working day. In a corporate environment, it may well raise eyebrows to have your co-worker doing an online course during working hours.
This reduction in formality in respect of training had the effect of improving both relevancy and quantity of skills development within the company.
- More time was on hand in general. Mainly due to not having to travel to an office and back again each day, but augmented by a myriad of other time-saving benefits, members have found more time to dedicate to work, their family and loved ones, their hobbies and interests as well to attend to as their general household needs.
I’m convinced that this is one of the single biggest reasons for the overall increase in morale, reduction in stress and improved well-being of staff members.
- Saving money has been a benefit enjoyed by all Bateleur staff members. Naturally, not having to spend money on public transport, petrol, wear-and-tear on one’s vehicle is an obvious one. However, the savings go further than mere transport.
Less money spent on child support infrastructures and caregivers, work lunches, the list goes on and is different for each member. Tax benefits have also been enjoyed by most members.
- A sense of dignity was an unexpected benefit of making the move to abandon the head office. In truth, nobody likes to be micromanaged. The culture of trust that has grown through working remotely, has afforded members to work independently, at their own time and pace, with opportunity to exercise flexitime in totality without permission, rules or guilt.
In other words, members are treated like adults, and behave like adults as a consequence of the culture of trust that comes automatically with working remotely. I have yet to receive a complaint, or feel a misgiving, about any of Bateleur staff member’s sense of balance and responsibility in respect of work needs versus personal needs.
In a nutshell, members at Bateleur feel that they have achieved a fine work-life balance. This is especially true of the working moms who talk openly about no longer feeling compromised between the needs of their children and the needs of their company.
Benefits to customers
Benefits to our customers are real and somewhat surprising. Those of you who have dealings with Bateleur will know these to be true:-
- Responsiveness and quick turnaround times often with immediate executive availability is a key benefit. Working remotely means one does not wind up in endless meetings, meaning a high degree of availability. The improved culture of teamwork and commitment to the task means that client requests are dealt with quickly and without undue red tape and process.
- Enhanced quality was an unexpected benefit and one that I am extremely grateful for. Once again, the sense of commitment to task, multi-skilling and mature work ethic coupled with low staff turnover and therefore high skills retention has resulted in a strong improvement in the quality of our products and service delivery.
- Enhanced creativity is definitely a client benefit derived from the death of red tape and process that comes with an organisation that works organically, and with maturity. The self-same spirit of innovation that has benefited Bateleur itself, flows on to our clients.
- More competitive prices is of course a natural spin-off of lower overheads, improved productivity and efficiency. It goes without saying that heavily hierarchical corporate structures and fancy head offices ultimately find their way into the pricing model.
All in all, working remotely has meant that Bateleur has been able to improve quality, service, creativity and, at the same time, keep prices keen.
Problems: It’s Not A Perfect World
It goes without saying that working remotely is not a perfect world. Nor is working in an office, warehouse, store or factory environment!
Here are some of the problems associated with working from home:-
- Credibility perceived by some oddly enough. I imagine that some people have a perception that the trappings of a head office are a sign of solidity and success. That may well be so. Nonetheless, my experience has been that most people perceive working remotely as being modern and quite hip. Definitely, the way of the future.
- Conveniences associated with formal workplace environments are of course absent when one works remotely. There are no company gyms, canteens, photocopy rooms, crèches, stationary departments and so on and so forth. When one works remotely, these types of conveniences have to be found individually.
- Cabin fever can be a problem. Most members do not live in palaces, and need to make do with a fairly small place of focus for work activities in their home. It is important to recognise this limitation, and to facilitate freedom of movement to stretch legs and minds alike. We have found that meetings at clients’ offices as well as both informal and formal staff get-togethers help alleviate this feeling.
- Working too hard is a problem reported by some members. Given the importance of trust, task orientation and the absence of micromanagement means that when the chips are down, it is very easy to work deep into the night to get the job done. And this does happen! More often than one would think. Recognition, reward and proper project management with fair resource allocation are important management focuses in this respect.
- Distractions are not the domain of the formal office environment only. Any mother with small kids will know that they know no boundaries, and rightly so. It is a key skill of members who work remotely to be able to have the discipline to manage these family and home based needs aptly.
- Communication breakdowns are a risk both equally in the formal office place as well as when one works remotely. Arguably, working remotely accentuates this problem. We have found that short daily project status meetings, together with weekly sales, marketing and financial meetings keep the ball rolling smoothly, especially with a culture of openness, transparency and “open door” policy.
- Technology troubles can be accentuated when one works remotely. In a formal corporate environment, the IT department usually has one standard for all. Working remotely results in a myriad of different Internet and IT solutions, resulting in a lack of uniformity with occasional operational challenges.
- Lack of visibility of staff members can potentially present a problem to some. At Bateleur, we have grown a culture whereby members habitually let everybody know where they are, when they are going out, when they will be back and so on and so forth. Added to this culture is the use of technology to create seamless communication across PC, laptops and cell phones. Done properly, we are all visible and able to communicate all the time, anywhere.
- Potential misfits may well not succeed in a remote working environment. Whilst we have not had this experience at Bateleur, it is not inconceivable that some individuals may take advantage of the lack of visibility, and bluff their activities accordingly. By my experience, these misfits manage to bluff just as easily in an office environment!
Please look forward to part 2 of this article. This will be with you tomorrow morning …
Issued by Gordon Hooper from Bateleur Brand Planning / http://bateleurbp.co.za/
Images by Pixabay.